competence development worldwide

How to persuade & sell at trade fairs:

Learn to persuade, inspire & gain customers at trade fairs

12.07.2012 in the region Heidelberg , 09:00 - 18:00 o`clock
11.07.2013 in the region Heidelberg , 09:00 - 18:00 o`clock

Form for the fax registration: Registration  [pdf, 62 kb]


pdf download [pdf, 69 kb]
 

Individual in-house training:
We also offer this seminar as an in-house training for your company. In this case, we will tailor the content to your specific needs and to the requirements of the target group.

Also this seminar topic we offer in more than 30 languages.

Training goals:

International trade shows provide an outstanding opportunity to reach many potential clients in a very short period of time. Presenting and selling at trade shows constitutes an essential building block of every sales strategy. At the same time, attracting and convincing clients at trade shows and outshining competitors requires a particular set of skills.

This seminar allows participants to expand and refine their skill set for product presentations and sales discussions at trade shows.


Target group:

Employees attending, presenting and selling at trade shows.

Seminar contents:

·         The particular challenges and opportunities of the international trade show environment

·         Effective planning and preparation for trade shows

·         Cleverly placing and designing your booth

·         Understanding and meeting the expectations of trade show visitors

·         Techniques for addressing and attracting visitors at trade shows

·         Closing a discussion and agreeing next steps

·         Leaving a lasting impression with the visitor

·         Effective use of questions in client discussions and for client profiling

·         Productive evaluation and follow-up of  trade show contacts

Methods:

·         Systematic and immediate input & coaching from  the trainer

·         Practical and activating exercises ( partly video based), role plays, Analysis and Feedback

·         Single and group work

·         Work on participants cases, if requested

·         Flip-Chart journal

Participation fee:

The participation fee for the 1-day intensive training amounts per participant: 495 euro plus VAT


KeSch training we offer in following languages:

In Bosnian, Bulgarian, Chinese, Estonian, Danish, English, Finnish, French, Greek, Italian, Japanese, Korean, Croatian, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Roumanian, Russian, Swedish, Serbian, In Slovak, Slovene, Spanish, Czech, Turkish, Ukrainian, Hungarian


KeSch experts get by:

Bulgaria, China, Estonia, Denmark, England, Finland, France, Greece, Italy, Japan, Canada, Croatia, Latvia Lithuania, to the Netherlands, Norway, Austria, Poland, Portugal, Romania, Russia, Sweden, Switzerland, Serbia, Slovakia, Slovenia, Spain, Czechia, Turkey, the Ukraine, from Hungary and of course also from Germany.