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Training goals:
Systematically prospecting, identifying and acquiring new
customers constitutes one of the most important sales
activities. However, not every successful sales professional
is a proficient prospector. Particularly cold-calling new
customers often presents a significant hurdle.
This intensive training teaches participants how to actively
prospect, identify and acquire new customers. Participants
learn and rehearse effective techniques for cold-calling and
new client acquisition.
Target group:
Employees responsible for finding and acquiring new clients
and expanding their client base. Employees new to client
acquisition will learn fundamental skills, experienced
professionals will learn advanced techniques and refine their
skills.
Seminar contents:
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Developing an acquisition strategy
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Classifying target customer groups
·
Effective prospecting and cold-calling
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Successful strategies for first-time calls
·
Overcoming gate keepers and reaching the target contact
·
Overcoming initial client reservations
·
Effective techniques for first-time discussions
·
The legal framework for cold calling
·
Avoiding pitfalls in new customer acquisition
Methods:
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Systematic and immediate input by the trainer
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Practical and activating exercises (partly
video based), Role plays,
Analysis and Feedback
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Single and group work: e.g. developing an example script for a
first-time phone contact
·
Work on participants cases, if requested
·
Flip-Chart journal
Participation fee:
The participation fee for the 1-day intensive training amounts
per participant: 495 euro plus VAT
KeSch training we
offer in following languages:
In Bosnian, Bulgarian, Chinese, Estonian, Danish, English,
Finnish, French, Greek, Italian, Japanese, Korean, Croatian,
Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese,
Roumanian, Russian, Swedish, Serbian, In Slovak, Slovene,
Spanish, Czech, Turkish, Ukrainian, Hungarian
KeSch experts get by:
Bulgaria, China, Estonia, Denmark, England, Finland,
France, Greece, Italy, Japan, Canada, Croatia, Latvia
Lithuania, to the Netherlands, Norway, Austria, Poland,
Portugal, Romania, Russia, Sweden, Switzerland, Serbia,
Slovakia, Slovenia, Spain, Czechia, Turkey, the Ukraine, from
Hungary and of course also from Germany. |
