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Training goals:
Effectiveness and confidence in media situations requires
training and practice. Whether in planned or ad-hoc
interviews or at press conferences, every word and every
gesture matters. Managed with professionalism and skill,
every media appearance provides an excellent opportunity for
promoting and advertising your business.
This seminar allows participants to optimize their confidence
and communication in media situations, and to practice
effective techniques for media interviews.
Target group:
Employees who give media interviews or present in front of the
media.
Seminar contents:
·
Coaching by an experienced journalist and by a successful
speech trainer
·
Target group analysis: journalists from the printed and
audio-visual media
·
Understanding and meeting journalists´ and moderators´
expectations
·
Preparing and rehearsing core messages for the media
·
Formulating brief and compelling statements
·
Guidelines for microphone interviews: intonation, modulation
and speed
·
Tips and tricks for television interviews
·
Confident handling of media questions
·
Managing stress in media situations
Methods:
·
Systematic and immediate input & coaching from the trainer
team
·
Practical and activating exercises ( partly
video based), role plays,
Analysis and Feedback
·
Single and group work
·
Work on participants cases, if requested
·
Flip-Chart journal
Participation fee:
The participation fee for the 2-day intensive training amounts
per participant: 1.750,- euro plus VAT
KeSch training we
offer in following languages:
In Bosnian, Bulgarian, Chinese, Estonian, Danish, English,
Finnish, French, Greek, Italian, Japanese, Korean, Croatian,
Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese,
Roumanian, Russian, Swedish, Serbian, In Slovak, Slovene,
Spanish, Czech, Turkish, Ukrainian, Hungarian
KeSch experts get by:
Bulgaria, China, Estonia, Denmark, England, Finland,
France, Greece, Italy, Japan, Canada, Croatia, Latvia
Lithuania, to the Netherlands, Norway, Austria, Poland,
Portugal, Romania, Russia, Sweden, Switzerland, Serbia,
Slovakia, Slovenia, Spain, Czechia, Turkey, the Ukraine, from
Hungary and of course also from Germany. |